31 Jul 2023

“China Sports” Zhibo.tv is FITEQ’s newest media rights partner

With Esztergom, the partnership between FITEQ and “China Sports” Zhibo.tv has started. The online media platform signed for three events with Teqball’s governing body

With Esztergom, the partnership between FITEQ and “China Sports” Zhibo.tv has started. The online media platform signed for three events with Teqball’s governing body. After the Hungarian stop of FITEQ’s busiest season, “China Sports” Zhibo.TV will also broadcast the finals of Teqball Tour Qingdao and the Teqball World Championships 2023.

Founded in 2010, as a leading sports industry company in China, SECA Ltd. (SECA) has developed long-term and refined operations in sports media, sports IP management and marketing, talent management and many more. SECA's media business has been authorized to use the brand of "China Sports".

Dedicated to creating interesting, professional and in-depth sports content for Chinese sports fans, SECA is authorized by China Sports Publications Corporation and operates the sports media platform "China Sports" Zhibo.tv exclusively under SECA’S affiliate company, Nucom Online (Beijing) Information Technology Co., Ltd.

Currently, “China Sports” Zhibo.tv is holding a set of broadcast rights of international and domestic events of cycling, motorsports, and tennis and covering highly-concerned sports such as basketball, combat sports and fitness.

Pooling its resource, “China Sports” Zhibo.tv has been providing premium interactive live programs and exclusive content featuring professional insights and attractive style for sports enthusiasts across China, making itself a well-liked sports community.

During significant events such as the 2020 Tokyo Olympics, the 2022 Beijing Winter Olympics, the 2022 FIFA World Cup, the National Games, and the NBA, “China Sports” Zhibo.tv has proven itself as a trusted content provider for leading platforms including MIGU, Kuaishou, Alipay, and others. This is attributed to “China Sports” Zhibo.tv’s strong program planning and production capabilities, as well as its extensive resources in the sports industry. .

"We have been dedicated to building a brand new base for promoting sports culture, with the goal of engaging more audiences and turning them into sports fans. We are delighted to join forces with FITEQ to be the first-ever broadcaster in China to deliver ground-breaking Teqball events with unique attractions. Through this cooperation, we are set to embrace the younger generation together with FITEQ." - highlighted Gang NIU, CEO of “China Sports” Zhibo.tv.

“We are glad to have one of the world's biggest online media platforms among our right-holder partners. Teqball has its path in Asia and as the upcoming event will be held in Qingdao, China, then a week later in Koh Samui, Thailand, “China Sports” Zhibo TV was a perfect choice. The partnership started with our latest World Tour stop in Esztergom, Hungary and as Teqball is getting bigger in China, we truly believe that a long-term alliance was formed”. – said Gábor Felegyi, Commercial & Event Director of FITEQ.

“The partnership with “China Sports” Zhibo.tv is one of the biggest steps for FITEQ in order to reach the audience in China.” – added Raphael Chen, Head of Partnerships at FITEQ. “With their experience in streaming sports events, I am sure Teqball will influence everyone in the country.”